I love this recent headline from Foxnews.com:
“Bad Girls Are So 2008: Hollywood Embraces the Goody Two Shoes Brigade”
The story highlights a new trend among the Hollywood elite—wholesomeness. The story points out that wild stars who openly party, flaunt their sexuality, and commit criminal acts have recently dropped off the face of the pop culture earth and have been replaced by a much milder group of female stars.
The author writes:
“Today’s starlets are hard working and wholesome, and it is paying off with movie roles and endorsement deals.”
It turns out that these days stars who are known for good behavior are the only ones getting movie deals, magazine cover shoots, and million dollar contracts. Actresses who are wild can’t get a break and are no longer getting paid. Why the shift? Because of you!
“The Q scores measure how likable celebrities are. Bad girls’ … positive Q scores are dwarfed by their negative scores, indicating the public’s distaste for their antics.
“‘In the cases of the bad girls, the negative is five to ten times higher,’ [Steven] Levitt [of Marketing Evaluations] says. ‘We’re talking about substantial turn-offs.’
“Brands and marketers turn to the Q score before deciding to sign a celeb for a multi-million dollar endorsement deal.”
You’ve been voting about who should be a star every time you see a movie, watch a TV show, or pick up a magazine (or refuse to support a show because the content is questionable or star is a poor role model). The good news is that Hollywood is listening. This article even pointed out that stars who had previously tried to market themselves as “bad girls” or as overly sexual have cleaned up their acts in order to better meet the public’s preferences.
Certainly, being good enough for movie roles and marketing deals isn’t the ultimate goal. God desires for each of these girls to know Him as Savior and to exude “good” behavior because they are striving for holiness. But the fact that good behavior is being held up as a good thing gives me great hope because a) it proves that as Christians, we can in fact influence our culture by sticking to media choices that line up with God’s standards, and b) it makes standing for purity and holiness and virtuousness a little easier for girls like you.
When bad girls are en vogue they make the party lifestyle look glamorous. It isn’t really, of course … sin never is. But still, it exaggerates the temptation to experiment, sass, party, or live like a wild woman. The winds of change can switch direction quickly, but at least for now being like Hollywood starlets means exercising self-control.
What’s the practical application for you? Keep making media choices that line up with the standards of God’s Word—Hollywood is watching. And keep striving to live more and more like Christ. It’s the best way to live whether it’s in style or not.